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Featured Product of the
Month2-Tone
Leatherette Luggage Tag As the weather warms up, many people will be
taking trips to exotic locations. Let your customers travel in style
with this 2-Tone Leatherette Luggage Tag. This classy black luggage
tag will promote your company as it travels around the world!
Safety Tips for
Travelers
Excerpt from
Advantages Magazine
Kathleen Ameche, author
of The Woman Road Warrior, offers these safety tips for travelers of
both genders:
1. Besides keeping emergency info in your
wallet, set up an "ICE" (In Case of Emergency) entry in
your cell-phone speed dial. "The authorities know to look in your
cell phone for ICE," Ameche says, "and that is world wide."
2. If you're a
runner and don't want to run alone, call a running store in
the area and ask if there's a local running club. This may be an
opportunity to meet new people and establish new business contacts.
3. "If you can
valet your car as opposed to parking it in the hotel
parking lot, it's better from a safety standpoint to do that."
4. "As soon as
you get into a taxi, text somebody with the taxi number and
where you're going to and from."
Keep Customers
Coming Back With Promotional Products
Excerpt of
Article from Motivators.com
Customers
who receive promotional products, on average, return sooner and more
frequently, and spend more money than customers who receive coupons.
In two separate studies, Southern Methodist University researchers
tested whether promotional products would outperform coupons in the
area of repeat business and sales.
F I
N D I N G S
Study One -
Food Delivery Service
· Customers who received promotional products reordered up to
18% sooner than those who received coupons and up to 13% sooner than
those who received no promotion.
· Customers who received promotional products also averaged up
to 18% more orders than those receiving coupons and up to 13% more
than those who received nothing.
· In summary,
customers who received promotional products reordered more quickly
and ordered more often that those who received no promotional
products.
Study Two -
Dry Cleaner
· Over an eight-month period, new customers that received
promotional products spent 27% more than those who received coupons,
and 139% more than those who received only a welcome
letter.
· Promotional products recipients were also 49% more likely
than coupon recipients and 75% more likely than letter recipients to
patronize the dry cleaner in each of the eight months
studied.
· In summary,
new customers who received promotional products spent more and were
more regular customers than those who did not receive promotional
products.
"The world is a book, and
those who do not travel, read only a page."
--Saint
Augustine |
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